Performance-first migration for a cult outdoor brand
Project Overview
Services delivered:
Project Results
Significantly faster
Load Speed
page load times improved across all key pages
Optimised
Checkout
streamlined checkout flow reducing abandonment
↑ Improved
AOV
average order value uplift through improved product discovery
On time
Timeline
delivered within agreed 8–12 week timeline
The Challenge
Dryrobe — the iconic changing robe brand beloved by swimmers, surfers and outdoor athletes globally — had outgrown their existing platform. As their community grew rapidly and demand spiked around seasonal campaigns, their store struggled to maintain the performance and reliability their audience expected. Checkout friction was costing them revenue, and their team needed a platform that could keep pace with their growth without constant technical firefighting.
The Solution
We replatformed Dryrobe to Shopify Plus, rebuilding their storefront with performance as the primary engineering objective. Every component was optimised for speed — from image delivery and lazy loading to script management and Core Web Vitals compliance. We redesigned the checkout flow to reduce friction and increase completed purchases, and implemented a clean product architecture that made it easier for the Dryrobe team to manage their seasonal catalogue efficiently.
Technology Used
The migration was seamless. Our store now matches the performance and ambition of the Dryrobe brand.
— Dryrobe Team
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Client Rating
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Launch Guarantee
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