Shopify vs Etsy 2026 — fees, control, branding, audience, and when to use each platform or both together.
⚖️ Our verdict: Shopify for brand building and long-term growth. Etsy for marketplace discovery. Many sellers use both.
| Feature | ✅ Shopify | Etsy |
|---|---|---|
| Setup | Your own store | Marketplace listing |
| Monthly Fee | $39/month minimum | $0.20/listing + 6.5% transaction |
| Transaction Fees | 0% with Shopify Payments | 6.5% per sale |
| Brand Control | Complete control | Etsy's marketplace branding |
| Traffic | You drive your own traffic | Built-in Etsy audience |
| Competition | Your own store — no direct competition shown | Competitor listings shown next to yours |
| Customer Data | You own your customer data | Etsy owns the relationship |
| Scalability | Unlimited | Limited by marketplace rules |
| Can Use Both? | Yes — Shopify + Etsy integration available | Yes — list on both |
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Switching to Shopify was a game-changer, and partnering with Shopify Plus Designers was instrumental in our success. They delivered customized solutions with extensive features that exceeded my expectations. Their expertise and support have been invaluable, and I highly recommend them to anyone looking to elevate their e-commerce experience.
Shopify Plus Designers expertly transformed my vision into a thriving Shopify store. What impressed me most was their ability to deliver exceptional quality at an affordable price. The value I received far exceeded my investment, making it a truly worthwhile partnership. Im grateful for their expertise and highly recommend their services.
Working with Shopify Plus Designers has been a revelation! Their all-encompassing marketing solutions have enabled me to effectively reach and retain a broad customer base, resulting in significant growth for my business. Their services have truly exceeded my expectations!
Since teaming up with Shopify Plus Designers, we have seen a significant boost in sales and a substantial decrease in cart abandonment rates, all thanks to Shopifys streamlined checkout process. I am absolutely thrilled with the results!
Partnering with Shopify Plus Designers has been a game-changer for my business. With their expertise, I have been able to create a thriving Shopify store that is easy to manage, thanks to the intuitive dashboard that lets me oversee all my sales channels in one place.
We are absolutely thrilled with the Shopify store that Shopify Plus Designers has created for us. Their talented team of experts has truly exceeded our expectations, and we are confident that they will do the same for you - they are a team that truly delivers!
If you are considering building a Shopify store, I highly recommend partnering with Shopify Plus Designers. They have transformed my online store into a stunning and effective sales machine, and I have seen a significant boost in sales within just a few months. Their expertise is truly worth investing in!
I am grateful to Shopify Plus Designers for their exceptional services. Their responsive and attentive team took the time to understand our vision, exceeding our expectations with top-notch results. Their dedication to delivering outstanding work is impressive! We could not be happier with the final product and highly recommend their services.
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Shopify Plus Designers is an independent company providing design and development services for e-commerce. We are not affiliated with, endorsed by, or in any way officially connected with Shopify Inc. The name "Shopify" and related marks are registered trademarks of Shopify Inc.
