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Shopify Guide

Shopify Email Marketing Guide 2026

Email marketing generates $42 for every $1 spent — the highest ROI of any marketing channel. For Shopify stores, a well-configured email stack (welcome series, abandoned cart, post-purchase, win-back) typically adds 20–30% to total revenue.

Email marketing generates $42 for every $1 spent — the highest ROI of any marketing channel. For Shopify stores, a well-configured email stack (welcome series, abandoned cart, post-purchase, win-back) typically adds 20–30% to total revenue.

Whether you need help implementing these strategies or want a professional to handle everything for you, our team at Shopify Plus Designers has built and optimised 500+ Shopify stores. Contact us for a free consultation, or see our pricing packages.

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Got Questions?

Frequently asked questions

Have confusions? Don't worry. Check out some of the commonly asked queries.

What is the best email marketing app for Shopify?
Klaviyo is the industry standard for Shopify email marketing. Its deep Shopify integration, advanced segmentation, and pre-built flow templates make it the most powerful choice. Omnisend is an excellent alternative at a lower price point for simpler requirements.
How do I set up email marketing on Shopify?
Install Klaviyo from the Shopify App Store, connect your store, enable the abandoned checkout flow, and then build: a welcome series (3 emails), post-purchase (2 emails), and win-back (3 emails) as your priority flows.
How much does Klaviyo cost for Shopify?
Klaviyo is free up to 250 contacts. At 1,000 contacts it costs $20/month. At 10,000 contacts, $150/month. At 50,000 contacts, $700+/month. Cost scales with list size.
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Shopify Plus Designers is an independent company providing design and development services for e-commerce. We are not affiliated with, endorsed by, or in any way officially connected with Shopify Inc. The name "Shopify" and related marks are registered trademarks of Shopify Inc.