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Shopify Store Launch Checklist
The complete interactive Shopify launch checklist — 40+ items covering every aspect of your store before going live. Check off each item as you complete it.
Launch Readiness0/41
🏪Store Setup
0/6Shopify plan selected and billing configured
Custom domain connected and SSL active
Store name, description and contact details set
Favicon and logo uploaded
Store timezone and currency configured
Legal pages created (Privacy Policy, Terms, Returns)
📦Products
0/6All products added with descriptions and images
Product prices, SKUs and inventory set
Collections/categories organised logically
SEO meta titles and descriptions on products
Product images optimised (under 1MB each)
Shipping weights/dimensions set on products
💳Payments & Checkout
0/6Primary payment gateway configured and tested
Shopify Payments or Stripe enabled
PayPal added as alternative payment
Buy Now Pay Later (Klarna/Afterpay) set up
Test order placed and refunded
Checkout customised with logo and brand colours
🚚Shipping
0/5Shipping zones created for target markets
Shipping rates configured correctly
Free shipping threshold set (if applicable)
Shipping confirmation email customised
Carrier calculated shipping tested
🔍SEO & Analytics
0/6Google Analytics 4 installed and tracking
Google Search Console verified and sitemap submitted
Meta title and description on homepage
Robots.txt and sitemap.xml accessible
Image alt tags added to key images
Schema markup installed (products, reviews)
📣Marketing Setup
0/6Email marketing app installed (Klaviyo/Omnisend)
Welcome email flow activated
Abandoned cart email flow activated
Pop-up for email capture configured
Meta Pixel installed and verified
Google Tag Manager container deployed
🛡️Trust & Conversion
0/6Product reviews app installed
Trust badges on product pages and checkout
About Us page written and published
FAQ page created
Live chat or chatbot configured
Return/refund policy clearly visible
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