Understated luxury for a Scandinavian fashion icon
Project Overview
Services delivered:
Project Results
Delivered
Premium UX
store experience reflects Toteme's luxury positioning
↑ Improved
Conversion
conversion rate uplift following redesign
Authentic
Brand
Scandinavian luxury aesthetic delivered in digital form
90+
Performance
Lighthouse score maintained alongside premium design
The Challenge
Toteme — the Swedish luxury fashion brand celebrated for their precise, minimal aesthetic — needed a digital experience that matched the deliberate restraint of their design philosophy. Their existing store lacked the considered quality that Toteme's international customer base had come to expect from the brand. Every element needed to feel intentional, elevated and aligned with the Scandinavian luxury positioning.
The Solution
We delivered a Shopify Plus redesign built on the same design principles as Toteme's clothing — precision, restraint, and quality in every detail. Typography was considered as carefully as layout. White space was used as a design element rather than an absence of content. Product pages were built to present the clean lines and precise construction of each garment with the visual confidence the brand demands. The result is a store that communicates Toteme's aesthetic as unmistakably as their clothing does.
Technology Used
The store finally has the same quality as our clothing. Deliberate, refined, and exactly right for our customers.
— Toteme Team
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