Complex product customisation made effortless
Project Overview
Services delivered:
Project Results
↑ Improved
Conversion
conversion uplift through guided configurator experience
Real-time
Compatibility
instant frame-to-lens matching reduces purchase uncertainty
Resolved
UX Complexity
complex SKU selection made simple and confident
Native
Cart Integration
seamless Shopify checkout maintained throughout
The Challenge
Revant Optics sells replacement lenses for hundreds of sunglass frame models — a product catalogue of extraordinary complexity. Customers need to find the exact lens for their specific frame, in their preferred tint and coating combination. The existing solution required too many steps, created too much uncertainty, and was directly costing conversions. The configurator experience needed to be as precise as the lenses themselves.
The Solution
We built a custom Shopify product configurator that guides customers through their lens selection with confidence and clarity. The tool matches frames to compatible lens options in real time, presents tint and coating choices visually, and provides clear compatibility guarantees at each step. The configurator was built natively within Shopify, maintaining full cart and checkout integration while delivering the guided experience Revant's complex product range required.
Technology Used
The configurator transformed our most complex UX challenge into our strongest conversion tool.
— Revant Optics Team
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