Conversion and AOV optimisation for a size-inclusive fashion brand
Project Overview
Services delivered:
Project Results
↑ Improved
Conversion
overall conversion rate improvement following optimisation
↑ Increased
AOV
average order value uplift through improved cross-sell
Optimised
Mobile Funnel
mobile conversion path improved for majority traffic source
Improved
Fit Confidence
size and fit guidance improved to reduce purchase hesitation
The Challenge
Good American — the size-inclusive denim and fashion brand co-founded by Khloé Kardashian and Emma Grede — had strong brand recognition and traffic, but wanted to improve the conversion efficiency and average order value of their Shopify Plus store. With an extensive size range and a product line expanding beyond denim, the UX needed to serve a diverse customer base while maximising revenue per visitor.
The Solution
We delivered a targeted UX optimisation programme for Good American's Shopify Plus store, focused on the highest-impact conversion opportunities. Size guidance and fit confidence tools were improved to reduce the primary purchase hesitation in inclusive fashion. Product recommendation and cross-sell mechanics were optimised to increase cart value. The mobile purchase journey — where the majority of their traffic arrives — was streamlined to reduce drop-off at key funnel stages.
Technology Used
The optimisation programme delivered meaningful improvements to both conversion and order value. Exactly what we needed.
— Good American Team
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